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Taking the leap…again.
Next Tuesday is my last day at Capital One. It’s been a great ride. I’ve made lots of friends and learned a ton, but I never quite shook the own-your-own-business bug. I’m thinking it’s genetic. My...
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On becoming a web “triple threat”
Believe it or not, I started school pursuing Classical Voice. My dream was to be on Broadway (it’s still on my list of things to do before I die). The only problem? I’m not a great dancer. You see, to...
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7 Tips to Instantly Give Your Content Personality
Content with personality sells. Brands spend big bucks developing a distinct voice that makes them stand out. Conversational words engage your prospects instead of putting them to sleep, or worse,...
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Beach Reads for a Business Owner
In one week, I’ll be at the beach. My out of the office message will be set on my e-mail, but like many business owners, my mind will be still very much focused on my passion — building my business. So...
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5 Takeaways from Creating Change at Discovery Communications
I jumped up and down like a four year old when I received the email. Peyton Rowe, my “friend in reward (not crime)” was inviting me to join her at the CreateAthon -inspired event Creating Change at...
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Closing a door. Opening a window.
Today, we wrapped up the last client at Corgibytes. Sad, indeed. For the past two years, I’ve worked with my husband building websites and apps. But, after three very expensive lessons in a row, we had...
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6 Tips for Writing a Powerful Non-Profit Mission Statement
If your organization were a car, your mission statement would be the tires. Without one, it would be really hard to go anywhere; it’s the part on which the rest of the components rest. So, it’s...
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Does Ugly Duckling Branding Work?
I recently had lunch with a friend who said, “I don’t want my non-profit to look too polished. Then people will think I don’t need the money. We go for the ugly duckling effect.” This got me thinking....
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Lord of the Ink: Return of the Freelancer
I’m back to freelancing. Although, when I think about it, did I ever really stop? I’ve tried working at other companies — big Fortune 100 firms, tiny startups, medium agencies —but no matter the...
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Why LinkedIn Just Became My New CRM
Oh, LinkedIn! Just when I think you can’t get any better, you find a way to become even more useful. I think back on when we first met in 2005, I was a budding young sales executive, you were a new...
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How to Source, Organize, and Publish Quality Social Media Content (Without...
Don’t make your audience drink from a firehose. Focus on quality, not quantity. What if I told you that you could publish a steady stream of quality social media content without: a) pulling all the...
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Is Your Brand Borg or Borzoi?
For nearly a decade, it’s been my personal mission to “rid the world of corporate babble one concise sentence at a time.” Almost nothing gets under my skin more than a brand that actively disconnects...
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